The most anticipated shopping season of the year now has official dates and details: Amazon has confirmed its discounts for Black Friday Week 2025, an extended event that will launch millions of price drops across key categories such as home, electronics, fashion, beauty and toys, along with exclusive promotions on well-known brands like BISSELL, Beats, medicube, Nike, Keurig and Squishmallows. Here’s everything you need to know so you don’t miss any deals.
Amazon Black Friday Week 2025 Deals
Just days before the official kickoff, Amazon has shared a preview of some of the standout promotions that will be available during Black Friday Week and Cyber Monday. Below is a list of the most representative offers shoppers will find:
- Up to 50% off Amazon devices like Echo Dot Max, Fire TV Stick 4K Select and Fire HD tablets
- Up to 50% off artificial Christmas trees and seasonal items
- Discounts on turkey, sides and fresh products through Amazon Fresh
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- Up to 50% off electronics from JBL, Canon, Bose and Samsung
- Up to 55% off home products from Shark, BISSELL, Dyson and more
- Up to 50% off kitchen appliances from Ninja, Vitamix, Keurig and Nespresso
- Up to 50% off premium beauty brands like Lancôme, Armani Beauty and medicube
- Up to 50% off clothing from Levi’s, NAADAM, GAP and other fashion labels
- Up to 40% off toys from Melissa & Doug, Play-Doh, NERF and Disney
- Up to 80% off Kindle books and up to 65% off print books
- Up to 50% off travel with Expedia, Disney Cruise Line and Norwegian Cruise Line
- Bonuses with the Prime Visa Card and the Prime Store Card
This year, the discounts will not only cover a wide range of categories, but also provide additional benefits for Prime members, who will enjoy priority access to select deals and the chance to earn higher cashback rewards with their eligible cards. The company also confirmed that popular items such as Echo Show 11, Kindle Paperwhite, Ring Indoor Cam and Blink Outdoor 2K+ will be part of the promotions, reinforcing the trend from previous years in which Amazon devices dominate sales.
Home-focused shoppers will find major price drops on vacuums, furniture and fitness equipment, while those looking to refresh their kitchen will be able to take advantage of deals on premium brands. In the beauty category, the spotlight will be on high-end skincare, exclusive fragrances and professional tools—an area that continues to gain importance each holiday season.
Readers and travelers will also find surprises: from massive discounts on iconic books to deals on hotels, cruises and car rentals, expanding the appeal of Black Friday Week beyond traditional shopping.
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When Is Amazon Black Friday Week 2025?
Amazon’s Black Friday Week 2025 will run from November 20 through December 1. This extended timeline will allow shoppers to access special prices before, during and after Black Friday, maximizing savings opportunities and helping them get a head start on holiday purchases.
What Time Does Amazon Black Friday Week 2025 Start?
The event will kick off at 12:01 a.m. (Pacific Time), allowing eager shoppers to access the discounts right at midnight.
When is Black Friday 2025?
This year, Black Friday will take place on Friday, November 28, just one day after Thanksgiving in the United States. The date is crucial because many brands start their discounts several days earlier—and often extend them through Cyber Monday (Monday, December 1), which focuses specifically on online deals. That’s why, rather than a single day, we now talk about a full week of opportunities that’s worth planning for in advance.
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Amazon confirmed its discounts for Black Friday Week 2025, an extended event that will launch millions of discounts across various categories Read More
