Effect of corporate reputation and coopetitive branding strategy on digital products sales: Evidence from digital video game industry

Publication date: February 2026

Source: International Journal of Information Management, Volume 86

Author(s): Hoon S. Choi, Emmanuel W. Ayaburi

​Publication date: February 2026Source: International Journal of Information Management, Volume 86Author(s): Hoon S. Choi, Emmanuel W. Ayaburi Read More