AI-powered CRM capability model: Advancing marketing ambidexterity, profitability and competitive performance

Publication date: February 2026

Source: International Journal of Information Management, Volume 86

Author(s): Khadija Khamis Alnofeli, Shahriar Akter, Venkata Yanamandram, Umme Hani

​Publication date: February 2026Source: International Journal of Information Management, Volume 86Author(s): Khadija Khamis Alnofeli, Shahriar Akter, Venkata Yanamandram, Umme Hani Read More